Adult Video on Demand
As we all know the Adult DVD Film Industry has driven the channels of delivery that the mainstream Film Industry have followed. If you don’t know they adopted cinema, VHS, DVD, Internet and DVD Extras well before the mainstream Film Industry did. It’s not to say that they were the force behind the mainstream industry’s decision, but they certainly helped pioneer that direction and prove the Business model.
Now, not only are they adopting High Definition early but they’ve just started a full Internet model of download, burn and own movies. Interestingly the sway within the Adult Film Industry also seems to be towards Blu-Ray over HD-DVD. Analysts agree that both directions are the way the whole Film Industry is heading.
Starting Monday, Vivid Entertainment says it will sell its adult films through the online movie service CinemaNow, allowing buyers to burn DVDs that will play on any screen, not just a computer……Ron Wagner, director of IT operations at E! Entertainment Television said his company has already chosen the Blu-ray Disc format, in large part because of talk in the porn industry preferring it to HD-DVD.
There’s some interesting points raised in the two articles, but the overall message is that the Adult Film Industry is heading towards Adult Blu-ray Movies and the mainstream Film Industry is keeping a close eye on them with some studios starting to follow.
The download to own model is now live and running, and the word from analysts is that the mainstream Film Industry is going to watch them iron out the bugs and see how the model works before taking more steps in that direction from the traditional delivery method.
The download system from Vivid and CinemaNow won’t be using the CSS protection system that the mainstream industry are waiting on. Instead they are using a proprietary system that ensures that the burned DVD cannot be copied again, this means that the DVD can be played on any devices, not just the PC it was burnt on.
For me this is a much more attractive model than the mainstream Industry is going after, I don’t want to be restricted to watching a film on the PC I downloaded it on. The issue here that the mainstream Studios are forgetting is that it is still far more attractive for people to choose Adult Video on Demand, I can burn that to a DVD and watch it anywhere. Download something and watch it anywhere. The Adult Industry have realised this and are charging $19.95 a download, cut to DVD and watch in any DVD player.